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Showing posts with label David Bowie's new album cover is a masterstroke. Show all posts
Showing posts with label David Bowie's new album cover is a masterstroke. Show all posts

Wednesday, January 9, 2013

David Bowie's new album cover is a masterstroke

David Bowie's

 So it's just a white square with text over an old image, is it? Think again – The Next Day's cover makes you use your mind.


David Bowie's The Next Day 
This is a RECORD COVER. This writing is the DESIGN upon the record cover. The DESIGN is to help SELL the record. We hope to draw your attention to it and encourage you to pick it up. When you have done that maybe you'll be persuaded to listen to the music – in this case XTC's Go 2 album.



The Hipgnosis-designed sleeve for XTC's Go 2 album is, famously, an essay about the design of the cover itself, and how it is intended as a marketing trick. As the music industry has shifted from analogue to digital, the words have subtly shifted. "This is a CASSETTE COVER" was joined by "This is a COMPACT DISC COVER".